benefits of social media marketing

                              Benefits of social media marketing
>increased brand awareness :  
                             Social media is one of the most cost-efficient digital marketing methods used to indicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

>more inbound traffic :
        Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you'll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. indicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

>learn more about our customers :
                                   One of the most beautiful aspects of utilizing social media marketing in your marketing plan is you get to learn more about our customers.The main social networks include analytics about your followers. With these insights, you can learn more about your customers buying habits, interests, and geographical location which are very helpful in identifying what content to send out to your audience. 

>improve sales :
                 Through social media, you can easily promote your new products and services to your audiences. With your profiles, your customers can easily shop right through whatever social media platform they are on. Currently, Facebook and Instagram allow businesses to tag their products in products and a follower can easily purchase that item without ever leaving the platform. Another option is to create content around your sales. If you are running a sale, your business can promote the sale through paid advertisements and at the same time share the sale with your normal followers. Influencer marketing is one of the fastest growing and successful ways to sell on social platforms.

>improve search engine ranking :
                                  Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. When you are active on your social media profiles, there is chance to show up higher on these search engines(google,yahoo,bing). This means when someone uses a keyword to search for something, the tops results most likely have chance to increase  organic traffic to your website.